Quisitive today announced it has joined the Microsoft Customer Engagement Alliance, a new strategic collaboration between Microsoft and five leading Microsoft National Gold Partner digital consulting firms that include Infusion, Perficient, Quisitive, Rightpoint, and SapientRazorfish. The Customer Engagement Alliance was formed to accelerate digitally-enhanced business for customers through best practice sharing, thought leadership and solution innovation built on Microsoft’s cloud platform.

The five Microsoft Partners bring together best-in-class solutions, expertise in digital customer experience, insights and strategic vision as pressures mount to engage customers evermore digitally. The alliance will collaborate on best practices to address the CMO’s current and future technology challenges where speed, data-driven insights, artificial intelligence and modern customer experiences are requisite for competitive advantage. The new alliance diversifies Microsoft’s Partner Ecosystem beyond traditional IT services to support the office of the Chief Marketing Officer.

“Historically, Microsoft has centered its partner focus on solution providers that offer world-class IT solutions,” said Eric Loper, Microsoft’s Director of Partner Sales for National Solution Providers. “Marketing technology is becoming a higher priority and bringing these five expert firms to the alliance is the first step in diversifying the ecosystem, while providing our joint customers with best-in-class solutions and strategies that truly enable organizations to meet the modern digital engagement needs of customers.”

In a recent Harvard Business Review report, 40 percent of respondents said creating an exceptional, highly-relevant customer experience is their highest priority.¹ Oftentimes, marketing organizations lack technology resources to meet customer engagement demands and remain competitive.

“CMOs will be responsible for an increasing number of IT decisions. Unifying digital engagement, data and modern cloud technology enables true, long-term digital transformation and competitive advantage, but connecting and optimizing those technologies both at the customer engagement level and on the back-end is often difficult for organizations to execute,” said Will Clevenger, Chief Strategy Officer for Quisitive. “Joining the Microsoft Customer Engagement Alliance gives us a strong platform to share best practices and develop new ways to support the CMO of the future. We look forward to collaborating with other digital leaders in our field and working closely with Microsoft to streamline the process.”

The inaugural meeting for the Microsoft Customer Engagement Alliance will take place at the Microsoft Inspire event in Washington, D.C. July 9-13, 2017. The five partners will meet with key Microsoft Executives to discuss go-to-market, product development and sales strategies to mature the partner ecosystem and provide the office of the CMO with a breadth of solutions.
1 Harvard Business Review, “Competing in 2020: Winners and Losers in the Digital Economy,” April 25, 2017.

About Quisitive:
Quisitive, in its name and mission, was inspired by envisioning a new approach to the industry, one that began with asking the right questions to break down the barriers to business innovation rather than relying solely upon technology. This belief ensures Quisitive answers the right questions for their customers to implement the solutions that address their underlying issues, the ones that ultimately position them for the long-term transformation.

Quisitive was founded by Mike Reinhart and serves clients nationally out of their offices in Dallas, TX, and Denver, CO. Quisitive is a digital technology consulting firm focused on developing impactful solutions that empower organizations to digitally transform their business and proud Gold Microsoft Partner and Platinum Implementation Sitecore Partner.

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