Author: Will Clevenger

DNA of the C-Suite Volume II

Discussions with Financial industry trend setter, Michelle Brigman. Now that we have set the stage for these discussions it’s time to start creating a list of the DNA essential for leadership to navigate the turbulent but rewarding waters of Digital Transformation. As part of this I thought it would be good to talk to women and men across industries to get their perspectives. Did they view this the same way? What DNA has enabled them to succeed when others struggle? So where better to start than with Citi Group’s Director of Customer Listening and Engagement, Michelle Brigman. Michelle has been recognized multiple times around her...

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DNA of the C-Suite in a Digital World

Volume I: Setting the table There have been a flurry of articles lately talking about the new skills of the CMO and/or CIO. Marketing News, Adweek, Adage and many, many more blogs, podcasts and story lines have talked about the transition. What I find interesting is the DNA, the skills, some learned, some inherent are usually brushed over as if you can just pivot. (Yes pivot is overused but I’m not getting out a thesaurus). Regardless of your role as a “Chief” or Executive Officer I believe there is DNA, Skills and Experience that doesn’t just transition. So what are those that apply to...

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Who owns design anyways?

As we continue on our disruptive journey together there are some interesting words that bring either a great deal of emotion to the reader or in this case, a different definition by each person you ask. Design. One question would be to define it but I actually think the discussion of who “owns” design will bring clarity to what it means and what purpose it serves. Design for many is a creative only endeavor. It’s owned by those people able to maximize the right side of their brain. It’s about visual appeal and aesthetics. Now walk down the hall...

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Who owns digital transformation anyways?

I’ve seen a lot of discussion around Digital Transformation and who owns it. In fact it started with discussions around MarTech and was highlighted by Scott Brinker. He called out the concept of the Chief Marketing Technology Officer illustrating a gap that existed between traditional roles in organizations that would own and drive the change stemming from a shift to Digital. So this disruption has been going on for some time and people are battling for who should own it. Is it the CMO? Digital is really just technology so is it the CIO? There was the comment from...

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