Author: Jason Grochowski

Personalization is the New Bacon: Steps to Cooking Up the Right Personalization Strategy

Last month my colleague Zack Wenthe and I spoke at Sitecore’s annual customer and partner conference, Sitecore Symposium 2017, in Las Vegas. We chose to present on the topic of personalization because we knew through numerous engagements with our clients and discussions with other organizations that personalized customer experiences are as popular as bacon right now (hint: that’s VERY popular), though few marketers really understand how digital personalization works and how to approach it correctly by leveraging the marketing technology at their fingertips. During our presentation, we shared a simple construct to approach personalization for your website and digital...

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Expect More From Your Sitecore Investment: The Benefits of a Customer Experience Platform

While attending Sitecore Symposium 2017 in Las Vegas last month, I attended several presentations on personalization as part of the digital experience. Having led our internal planning and construction of Quisitive’s Sitecore Marketing Enablement Services, we knew that many of our clients needed help with enabling the foundational marketing features and functionality in Sitecore to take advantage of their investment as more than just a content management system.  What we have been noticing, but became obvious at Sitecore Symposium was that the majority of companies utilizing Sitecore are in the same position, they want to use Sitecore as a...

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How Artificial Intelligence and Machine Learning are Already Changing Marketing

The old adage that marketing is half art and half science is about to change. I’m not saying that the art of marketing is going away, in fact as more science is used the need for quality storytelling and creative expression becomes even more important. I’m just reading the tea leaves that the science of marketing is about to tip the balance of this equilibrium in a big way, and that’s largely due to advances in artificial intelligence and machine learning technology. It’s important to understand that you can’t have artificial intelligence (AI) without machine learning (ML) so I’ll...

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Chatbots: The 21st Century Magic 8 Ball

Remember the Magic 8 Ball? Ask a question, shake it, and get an immediate answer… sometimes declarative and sometimes ambiguous.  Well I bet you didn’t realize that you were asking questions to an immature and substantially less technical version of today’s chatbot. Fast forward to 2016. The growth in chatbots we have seen in this decade can be attributed to the introduction and usage of personal assistants and voice search on mobile devices (e.g. Siri, Alexa, Google Now) as well as the hyper growth of messaging apps which have recently surpassed social networking apps in monthly users. Chatbots are most often found...

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Emerging Technology Trends and their Impact on Marketing

As we’ve been working furiously over the last 6 months to transform our company into Quisitive, we’ve been talking a lot about the future of our company and our positioning in the marketplace. During this time, we’ve also been talking with our clients about the future of their businesses strategies through the lens of emerging technology trends and their implications on customer experience and marketing. What makes emerging technology trends so interesting is that they’re difficult to prognosticate, both in their viability and potential applications. Take augmented reality for example. Over the last year, augmented reality was being billed...

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Is Live Streaming Becoming a Thing?

It’s time to start paying attention to live streaming (aka mobile video broadcasting). As I discussed in a previous post, Emerging Technology Trends and their Impact on Marketing, my intention is to take an individual technology trend and provide a brief synopsis on its emergence and potential implications in the marketing landscape. This month I’d like to talk about live streaming as it seems to be on the cusp of moving from primarily a social broadcasting application for consumers to a powerful medium for companies and brands to connect with their audiences. After Meerkat and Periscope debuted in early...

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